Hello
My name is Mark Wheeler and I have good eyes. This site presents my design blog and portfolio as well as providing a home for various other projects. I produce graphic design across a large variety of mediums and also like to post interesting work of others that I find.
Observed: Searchme
Searchme is an insightful little evolution of web search. It's just getting started but it's already interesting as a way of browsing lots of results, even if not as quick for just getting the URL of a site you already know.
Conquer Every Corner
Out now is another integrated Nitro / Mook campaign for Foot Locker, this time promoting the release of a new shoe from Puma and Ducati. Above you can see the main print image (used both in and out of store) featuring illustrations by Chuck Anderson and a lot of in-house retouching.
Behind the scenes photos on Flickr
The campaign was then taken further by others here at Mook who produced both radio and online advertising.
Listen to the radio ad (Italian)
Read the radio ad script (English)
View the online video ad (German)
Observed: Inspiration?
The Janfamily's Plans for Other Days is one of my favourite art/design books. It looks like it's pretty popular with the guys behind a new site for Adidas & Diesel too – the concept being almost identical.
Of course this isn't a direct rip-off, it's simply a great idea taken from the art world and applied as advertising. It's still hard not to feel a tiny bit cheated though, however well it's executed. Which is a shame really because I know I'd love this project if I wasn't aware of the Janfamily's work.
Observed: Retro-futuristic motion logos
After watching the recent (and rather cool) Justice video a friend of mine pointed me towards this great collection of 'retro-futuristic' TV graphics. The sound effects are well worth plugging your headphones in for too.
Feed Your Obsession
We've been working on several truly integrated projects for Foot Locker at Nitro / Mook. One that I've been particularly close to is Feed Your Obsession – a campaign that will expand to promote several seasons of Nike trainer launches. Some of the in-store print work is shown above and the first season of the microsite is now live, showcasing real trainer collectors as well as promoting the footwear on sale.
Nitro Group awarded FWA Site of the Day
I'm proud to mention that the Nitro Group website picked up the FWA Site of the Day award for March 16th.
Observed: Underground posters
An amazing set of old London Underground posters at reasonably high resolution. Beautiful typography throughout!
Observed: Contact by UVA
Contact is a new installation from UVA that looks like a lot of fun. The physics of this are particularly impressive – watch when participants 'kick' across the floor. I'd love to see this in person, it's just a shame it's so far away really.
Blog archive
v2.3. All work shown is copyright © 2003–2008 Mark Wheeler.