Mark Wheeler

Web Lab

Web Lab brings the magic of the web to life through 5 Chrome Experiments. Each experiment was not only open to the world online, but also live in the Science Museum, London.

Our role was creating the brand identity used across the project, as well as designing and producing the web-based experience that connects the exhibition to the online world.

The experiments ran for a year during which time they were visited by everyone from will.i.am to the children of Anson Primary School, who were even inspired to create their own Web Lab!

Google Creative Lab 2012

Awards: Silver Cyber Lion, Bronze Design Lion, D&AD Most Awarded Design Agency, Gold Design Lovie, Bronze at Epica, Bronze at Eurobest, SXSW Experimental, FITC Experimental, FITC Technical Excellence, FWA Site of the Month, Awwwards Site of the Month.

Role: Art Director  •  Credits: B‑Reel / Tellart / UDS / Bibliothèque / Science Museum

Web Lab logo Web Lab experiment icons Web Lab exhibition photo
Web Lab screenshots
Web Lab screenshot
Web Lab screenshot Web Lab exhibition photo
Web Lab exhibition photo Web Lab screenshot Web Lab screenshots Web Lab exhibition photo
Web Lab under the surface graphics