Mark Wheeler

All For This

Through an online experience and a series of digital billboards, this campaign for Adidas football boots celebrates everything that the teams have gone through to make it to the UEFA Champions League final. From every metre the players have run, to every nutmeg they’ve managed to pull off – it’s ‘All For This’.

The cross-platform website allowed you to predict what happened in the final for the chance to win Champions League season tickets. Your prediction could then be compared to the live results in real-time while the match was on.

Adidas 2013

Role: Art Director  •  Credits: B‑Reel / The Corner / Kettle

This site is no longer online.

All For This cross-platform screenshots
All For This website screenshot All For This website screenshot All For This mobile website screenshots All For This billboards